Campaign’s Digital to Watch 2023 – Laura Gleadhill, Head of Performance, Keyade Middle East – GroupM

Campaign’s Digital to Watch 2023 – Laura Gleadhill, Head of Performance, Keyade Middle East – GroupM

Age: 30

Nominated by Hicham Auajjar, Managing Director Keyade Middle East – Chief Products & Services Officer GroupM MENA: It’s hard to believe that Laura is under 30, her professionalism, managerial skills, and technical expertise exceed what one would typically associate with her age, leaving a lasting impression on all who work with her.

Since joining Keyade a year ago, Laura has had a tremendous impact, contributing significantly to the company’s growth and success. Her client-centric approach and technical proficiency have been vital in taking Keyade to new heights. Additionally, she has the remarkable ability to gather the troops around her and motivate them to help our clients achieve their goals, making her a true team player.

Beyond her professional achievements, Laura is also a caring and empathetic leader, and she has a bright future ahead of her. It’s impressive to see someone so young possess such remarkable potential, and we are fortunate to have her on our team.

Career highlights

I started my career in a small independent Paid Search agency in the UK, moving to MENA 6 years ago, and now lead the Performance Team for a best-in-class, award winning agency within one of the largest of the big six media groups (WPP). I’ve been fortunate enough to work with some of the largest Performance Accounts in the region. Highlights of my career include onboarding one of the largest accounts in the region in my first year in Dubai alongside the Keyade team winning best Small PPC Agency in my first year as Head of Performance.

Guiding principles

If something takes 5 minutes, do it straight away”, my mum told me this when I started my first job and I’ve used it ever since. As an advocate for progression over perfection, I believe small, consistent improvements are key to success.

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