Campaign’s Digital to Watch 2023 – Basma Choucri, Art Director, Blue Barracuda

Campaign’s Digital to Watch 2023 – Basma Choucri, Art Director, Blue Barracuda

Age: 26

Nominated by Dina Saadeh, Managing Director:
Basma has been an exceptional addition since joining. Her positive attitude, strong work ethic, and creativity have made a significant impact on the team and the work. Her unique vision and attention to detail have produced outstanding results on various projects. She demonstrates a genuine passion for design and a willingness to take on new challenges. With her skills and attitude, she has shown that she has the potential for a long and prosperous career in the industry.

Career highlights

With almost 5 years of experience, I’ve done a lot that I can be proud of. In less than a year at Blue Barracuda, I’ve handled and been the creative lead on multiple clients such as the Mohamed Bin Rashid Innovation Fund, Haagendazs, Diot-Siaci, Masdar City, and Taraf Holding. I helped design and create MBRIF’s first Metaverse space, which was launched and broadcasted during Gitex 2022, managed a full 360 Winter Campaign for Haagendazs, and worked on pitches that helped win clients. It’s been an accelerated learning curve filled with challenges and finding new ways of tackling them.

Guiding principles

My guiding principles are integrity, honesty, and never working against my own moral code, I have a strong commitment to ethical behavior and a desire to always do what is right – and that my work should never come between that, prioritizing principles over personal gain.

Side hustle

Not really a side hustle, but I have a passion for travel and discovering the world whenever I can get the chance (and have enough savings) Trying to tick everything off my bucket list and maybe even more than once!

Go back to main article: Campaign’s Digital Faces to Watch 2023