Campaign’s Digital Faces to Watch 2021 —Rahul Karam, Manager – Performance Media, Merkle MENA
Age: 28
Nominated by Laura Gleadhill, Senior Manager – Performance Media, Merkle MENA
Rahul joined as our first employee with no senior leadership in the office or country to train and develop him. Self-learning and commitment meant he grew his knowledge of Digital Marketing rapidly, running solo accounts by his third month with Merkle. His curiosity, intelligence and drive to learn have led him to be skilled on GMP, Feedonomics and social platforms; whilst launching our YouTube proposition, managing our internship program, leading some of our largest clients and speaking at events with Google. Recently he progressed into a management role, where he is attentive yet challenging, leading his team to learn quickly.
Bio
I’ve been a results-focused performance marketing manager at a leading digital agency in MENA, with a strong passion to adopt emerging technologies in the paid media landscape. My extensive professional experience of seven years has allowed me to strategize, build & manage digital activities across verticals of travel, hospitality, e-commerce, FMCG, automotive & telecommunication. With an unceasing enthusiasm, my career highlights include case studies for multiple clients, blogs based on our account successes, winning an award at the international performance marketing awards with team Merkle team and partnering with Google to deliver key seminars.
Guiding principles
Change is constant and adapting to change rewards in successful longevity for any brand or business. Every answer is hidden in data and every data-backed decision leads to productive growth. Testing of any form be it platform, creative or personalization, helps unlock marketing potential and sophistication.
How has Covid changed your job?
Increased competition with more businesses going through digital transformation, and market vulnerability has led to higher client demands, that has required increased flexibility. With this new ‘normal’ and with clients resuming activity from an extended downtime, we’ve had to be creative in leveraging external consumer data as our focal point, leading to heavier reliance on tech integrations and innovative strategies underpinned by test and learn models.
Side hustle
Captaining a 220ft restored superyacht at the Jaddaf drydocks.
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