Campaign’s Digital Faces to Watch 2021 —Abdul Aziz Aslam Qureshi, Digital Strategist, Arcs & Curves

Campaign’s Digital Faces to Watch 2021 —Abdul Aziz Aslam Qureshi, Digital Strategist, Arcs & Curves

Age: 27

Nominated by Asif Ahmed, CEO & Creative Director, Arcs & Curves

Abdul Aziz has been pivotal to our growth as a digital agency since he joined 4 yrs back.

He led and won the Geneva Tourism pitch for us. He single-handedly spearheaded key accounts like Lulu International Exchange, BMI (London), OKI & Sennheiser. His brilliant execution of our Sennheiser campaign, helped us win the “Best Low Budget Campaign” award at the MENA Search Awards 2020.

For someone still in his 20s, I consider Abdul Aziz to be a prodigious talent and one that I’m glad to have working in my agency. 2021 and the future belongs to multi-skilled people like him.


Abdul Aziz is an award-winning, multi-disciplinary marketer skilled at using strategy, content, advertising, and analytics to grow brands.

Recently, he won the MENA Search Awards 2020 for the Best Low Budget Campaign.

Throughout his career, he’s worn multiple hats while continuing to build new skills to deliver growth-oriented results to companies across industries. His decade-long expertise spans a variety of disciplines such as sales, radio, advertising, copywriting, strategy, and digital media.

Apart from being a regular contributor to marketing forums such as Zest and GrowthHackers, Abdul Aziz has also been featured on Sony TV, Vuuzle TV, and other misc. publications.

Guiding principles

Always stay curious and keep learning. Be genuine with yourself and the work you do for clients. Help others without expecting anything in return. Communicate with clarity, execute with your 100 per cent ability. Your next idea can be better than your current one, so always keep an open mind.

How has Covid changed your job?

The drastic rise in digital media consumption amidst Covid has changed the way I devise communication strategies for clients. Covid has also challenged me to up-skill faster and communicate better with my team (since we’ve all been working from home).

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