APCO’s Christophe Guibeleguiet shares his advice on how to design campaigns that promote a sustainable lifestyle.
The UAE government is on a mission: to build a greener and more sustainable economy. Its ‘Green Agenda’ shows how it will achieve this.
Other countries in the region are on the same trajectory: Saudi Arabia has its transformative Vision 2030, Oman has defined its 2040 Vision, while Qatar has outlined its Green Growth Pathway.
To achieve this, many businesses will have to rethink how they produce and source materials, adapt processes and practices to align with sustainable goals. But there is another chal
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