Nominated by Maya Tayara, group account director, Carat
“Denit is a hybrid planner who excels in digital across both client servicing and the intricacies of technical campaign management. In addition to his work on other clients, over the past 2 years he has built a strong relationship with Standard Chartered and led on the use of technology to bridge the gap between their online leads and offline sales. This has supercharged understanding of real-life performance of digital channels and ultimately improved the business results for our client with booked credit cards increasing by 35 per cent in November and December 2018.”
“I am a digital enthusiast who has been working media-agency-side for the past four years and previously for two and a half years at Accenture, where I worked closely with Google, supporting the top-tier agencies. Having moved to Carat Dubai in 2015, I started in ad-ops and progressed to a client-facing role as senior digital planner. In my spare time I am also part of the Dentsu Sports committee and captain of the Dentsu cricket team. I always look for opportunities to learn, be it from my seniors or peers. A lot of time when you are a specialist in a particular field – digital in my case – you can disvalue other media touchpoints. However, something that I’ve learnt from my experience is that when you’re speaking to a client you’re not talking to them as a digital representative, but as a media consultant, so it’s vital to understand how the entire media ecosystem connects and complements its parts.”
A simple piece of advice that I would pass on is: The day you stop learning is they day you stop growing. I was fortunate enough to realise this at a very early stage in my career and this has helped me to stay focused and dedicated to learning.