Mark your calendars: on Friday, May 22 the Campaign Breakfast Briefing returns to host an all-new event focused on retail media and commerce media.
The half-day event will take place at 8 a.m. at The Westin Dubai Mina Seyahi, bringing together senior marketers, agencies and adtech leaders to explore the forces shaping that next chapter of retail and commerce media.
Where are retail media and commerce media headed as categories? How should the industry simplify fragmented ecosystems? How drastically will these categories change now that AI has begun to mediate shopping? How can value really be measured? What formats, channels, unified workflows, intelligent automation and collaborative ecosystems will drive the next phase of growth?
These are the questions being raised by advertisers and agencies looking to launch multi-market campaigns with speed and at scale, while connecting with high-intent shoppers.
Whether it’s engaging customers with retail media on digital platforms or staying discoverable by agentic AI, this event answers it all.
This event will bring you unscripted panels and actionable strategy that will shape the future of retail media and commerce media in the region. Industry leaders will move discussions far beyond impressions, cost+clicks and data monetisation to unpack the real truth of how teams can collaborate to win lasting customer retention, allowing your team to become a true growth engine.
Along with a ground-breaking agenda, the Campaign Breakfast Briefing: Retail & Commerce Media also promises top-tier networking fueled by a delicious plate of breakfast and unlimited coffee.
Register your interest to attend here
