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BOLD Management launches global celebrity division

The Middle East will serve as the flagship hub for the new celebrity division at Bold Management.

BOLD management global

BOLD Management, a leading talent and influencer management agencies, has launched a celebrity department, with its inaugural operation beginning in the Middle East.

The department will represent actors, public figures, cultural leaders, athletes, media personalities, and cross-industry talents with a strong focus on storytelling, long-term brand building, and global positioning. The expansion aims to mark a new chapter for the group as it strengthens its footprint in the entertainment, luxury, and culture landscape worldwide.

“Launching this department from the Middle East is a statement,” said Ahmad Daabas, Global Executive Vice Managing Director of BOLD Management. “This region is becoming one of the world’s most influential cultural hubs. Starting here allows us to build a global celebrity ecosystem that speaks to a new generation of talent and brands, driven by authenticity, creativity, and true international vision.”

The Middle East will serve as the flagship hub, before rolling out to Europe and the US. The division will be led by a dedicated team of senior experts with deep regional and international experience in talent representation.

“We are building a global house of celebrity talent,” said Enrico De Finis, Global Director of BOLD Management. “BOLD is known for redefining how talent and brands collaborate. With this new department, we are elevating our offering, expanding our reach, and setting the foundations for a new era of celebrity management.”

The agency’s current roster of celebrity talent includes Egyptian actress Yasmina El Abd, British/Jordanian actress Tara Atalla and Emirati filmmaker Abdulla Al Kaabi.

The launch aligns with BOLD Management’s continued international expansion, following the establishment of offices in Dubai, Milan, Paris, London, Munich, and Riyadh. With a rapidly growing portfolio of global talents and luxury partners, the agency is set to become a leading player in full-service celebrity management worldwide.

Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.