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Bloomberg Television rebrands its monthly Africa show to ‘Next Africa’

Supported by Egypt's CIB, Bloomberg Television has rebranded its monthly Africa show from 'Africa Amplified' to 'Next Africa'.

bloomberg television

Bloomberg Television has announced the rebrand of its monthly Africa show to become Next Africa, integrating its television, podcast, and newsletter coverage under a single brand delivering all the latest news and analysis from the worlds of finance, business and beyond. The show’s previous name was Africa Amplified.

Anchored by Bloomberg Television Chief Africa Correspondent Jennifer Zabasajja from Bloomberg’s Johannesburg studio, Next Africa will feature live reporting from Johannesburg, Kigali, and Lagos, delivering on-the-ground analysis and real-time coverage of Africa’s most pressing developments.

Zabasajja also supports with Bloomberg Television’s regional morning show, Bloomberg Ho


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.