BigTime Creative Shop has made a historic mark at this year’s Cannes Lions International Festival of Creativity, becoming the first independent agency from the region to be named Independent Entertainment Agency of the Year. The recognition cements BigTime’s rising global status and highlights the growing influence of Saudi-born agencies on the international stage.
BigTime Creative Shop took home a total of seven Lions — two Gold, one Silver and three Bronze — making it the most awarded independent agency in the Middle East at the 2025 Festival. The agency’s standout wins include two Golds for its campaigns The 4th Judge and Obsession in the competitive Entertainment Lions for Sport category.
Both campaigns were recognised for their unconventional creative approach and genre-defying humour. The showing places BigTime Creative Shop among the top-performing independent agencies globally and reflects a broader trend of emerging market players gaining traction at the world’s most prestigious advertising festival.
Here’s a look at the campaigns that netted the agency its wins.
Agency: BigTime Creative Shop, Riyadh
Client: The Ring
Lions: Gold (Entertainment for Sport); Silver (Entertainment for Sport)
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Agency: BigTime Creative Shop, Riyadh
Client: Riyadh Season
Lions: Gold (Entertainment for Sport); Bronze x2 (Film Craft, Film)
EVERYTHING OR NOTHING
Agency: BigTime Creative Shop, Riyadh
Client: Riyadh Season
Lion: Bronze (Film Craft)
This Cannes recognition follows BigTime Creative Shop’s recent Sports Emmy® win, further solidifying its growing reputation in the realms of sport, culture and entertainment.
BigTime Creative Shop’s success adds to the region’s strong performance at Cannes Lions 2025, as more MENA agencies push the boundaries of storytelling, innovation and cultural resonance on an international platform.
