The Work

Berlitz – Don’t be an Alien

FP7/BAH has created this campaign for language school Berlitz. The two different executions show a New York taxi and a London double decker bus landing in two unspecified cities in the style of an extra-terrestrial space ship. The tagline reads: “Don’t be an alien in a foreign country.”

Project Don’t be an Alien
Client Berlitz
Creative agency FP7/BAH
Creative director Fadi Yaish
Art director Gautam Wadher
Copywriter Aunido Sen
Photoduction house Remix Studio Bangkok
Exposure Print

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  • Oh dear. Old habits die hard.
    Memac Ogilvy picks up a Gold last year for Berlitz and now it’s FP7’s client?
    Steve Lane is gonna have a busy year again.

  • Berlitz must have a bloody massive budget and what great supporters of creativity they are! They keep cracking out these campaigns year in year out, shame I’ve never actually seen them run. Anywhere. Anyone got the name of the Marketing Director? I should give him or her a call?

  • He’s back and finally we will have some quality work on display in the Lynx gallery. The foreign judges always want work with local insight, but Fadi is a master. He has put so many locals, it’s full of local insight. Go Bahrain! Wallah, I promise you… this one is Grand Prix.

  • The Berlitz work has already been ‘withdrawn’ from the Lynx… not a good omen. And FP7 bahrain has over 200 entries alone… God help us

  • Nooooo! Say it isn’t so. That’s $40,000 down the drain. Yes. It’s Anuchai and so many good models after all. How is FP7 ever gonna explain this to their McCann Worldgroup masters? And how big are those award budgets in Bahrain anyway.

  • So FP7 are going through the same Scams nightmare? and this time instead of FP7Qatar its FP7Bahrain. 200 entries! probably 199 are scams.

  • Fadi Yaish may be tainted but will the jury members know his history? I personally am not a fan of his, however he is good at what he does.

    We’ll see what happens this year… follow me on my blog posts as i capture live update on the ground from the Dubai Lynx.

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