‘Barbican Rap’ is one of three new TV executions within the ongoing Barbican campaign by ad agency Face To Face. This particular execution shows Barbican drinkers doing what they have always done – telling us about themselves, their lives, their friendships etc – but this time they’re expressing themselves through a genre of music that is hugely popular within their lives: hip-hop.
Project Barbican Rap
Client Ahmed Shaboury, head of brands, Aujan; Adham Badr, Barbican brand manager
Creative agency Face to Face
Creative directors Ralph Roden and Mike Sands
Copywriter/art director Ralph Roden
Director Chadi Younes
DOP Toufic Tabbal
Executive producer Guy Sinclair, Phoenix Films
Post-production Nirvana Digital Post
Exposure TV
