ATL Media appoints new sales directors

ATL Media has appointed Amer El Daouk as Ad Sales Senior Director – Arabic Channels (UAE), Basanth Bhaskaran as Ad Sales Director – Asian Channels (UAE), Samer El Hajj as Sales Director – KSA Market and Rajshree Das as Ad Sales Director – Retail Business (UAE).

Here are some of their thoughts:

Amer El Daouk, Ad Sales Senior Director – Arabic Channels (UAE), said: “I am delighted to join Zee at an exciting time as we enter 2024. The prospect of being part of such a dynamic broadcaster & content provider with an impressive portfolio, talented individuals, and ambitious growth plans is truly exciting. I look forward to contributing to Zee’s continued growth, enhancing our overall offerings, and building on the robust strategic foundation we are establishing across the region for our client.”



Basanth Bhaskaran, Ad Sales Director – Asian Channels (UAE), said: It’s great to be back at Zee where it’s like a homecoming for me personally and am really excited to be heading the sales for our flagship channels Zee TV & Zee Cinema along with Zee Keralam in the MENA region.”





Samer El Hajj, Sales Director – KSA Market, said: I am thrilled to announce my return to Zee entertainment after a long journey. As the Sales Director for KSA, my focus extends across the dynamic Saudi market, overseeing the operations of Zee’s Arabic and Asian channels. This journey promises not just a return, but a resounding revival to amplify the Zee experience. This is more than a role to me, it’s a homecoming.”



Rajshree Das, Ad Sales Director – Retail Business (UAE), said: “Leading the Retail business for Asian & Arabic channels of Zee Network will give me great perspective about the exciting and diverse market of MENA. I look forward to partnering with clients and delivering meaningful campaigns for them with the strength of our Zee Network.”