ASICS is urging people in the UAE to participate in a global study that will expose what needs to be done to close the gender exercise gap.
The global sports brand is on a mission to move every mind because it believes that everyone should be able to experience the positive physical and mental benefits of exercise.
Last year, the ASICS State of Mind Index uncovered a gender exercise gap with women, especially young women, exercising significantly less than men.
Ana Seixas, Marketing Manager from ASICS Arabia, said: “The scale of this is huge, affecting thousands of women each day. We know that many women have stopped exercising and many girls don’t have the chance to regularly
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