Asda’a Burson-Marsteller has won the regional public relations account for McDonald’s.
The win follows a competitive pitch and a final two-way shoot-out, with Asda’a now handling all GCC-wide regional assignments for the fast food giant. Weber Shandwick is retained for certain individual markets.
Tarek El Kady, regional marketing director for MEA at the McDonald’s Middle East Development Company, said: “We felt that Asda’a is the best partner to go forward with and to implement our communications vision. In the next couple of months we will be working very closely with Asda’a to put together a communication plan that satisfies our requirements going forward.”
Sunil Joh
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