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Apple tells children’s story to illustrate new feature

 

Apple has released a new ad called ‘The lost voice’, which tells the rhyming story of a little girl helping a fluffy monster look for his voice, to coincide with the International Day of Persons with Disabilities on 3 December.

Created in-house, the two-minute film is narrated by a real user of Apple’s new Personal Voice feature, which allows people to record their voice using software that preserves it should they lose the ability to speak in the future.

The user, Tristam Ingham, also appears at the end of the fil


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