From left: Batelco marketing director Abdulla Abuidrees ; And Us CCO Fadi Yaish; Batelco CMO Bilal Adham
Following a multi-agency pitch, Bahrain telecommunications provider Batelco has appointed independent creative marketing and design firm And Us as its creative agency of record for its strategic planning, marketing communications, design and branding.
Over the course of the last year, Batelco launched an ambitious restructuring programme aimed at maintaining its market-leading status in the wake of increased competition and a rapidly evolving marketplace.
Bilal Adham, chief marketing officer of Batelco, said:
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
