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Type of agency
Digital agency, Media agency
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Number of staff
250+ (MENA)
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Year founded
2023
AGENCY BIO
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering breakthroughs for brands in the New Communications Economy. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses.
Leadership Panel
Abdalla El Abd
Regional Managing Director

Alex Jevons
Regional Managing Director – Operations
Kim Mascarenhas
Head of Strategic Insights
Key Clients:
adidasBayerEtisalat (Egypt)GoogleMarsORAPlaystationQiddiyaRichemontThe Coca-Cola CompanyL’Oréal (Egypt)UberVodafone
SERVICES
Ad techanalyticsaudience researchbiddable mediaconsultancycontent creationcontent distributiondata and tech specialistDigitaldigital transformatione-commerceinsightsMedia buyingMedia planningmedia strategySEOsports sponsorship



