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Type of agency
Creative agency, Digital agency
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Ownership
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Head office
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Number of staff
700+
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Year founded
1971

AGENCY BIO
Head of company: Dani Richa
Part of the global Omnicom Advertising Group and BBDO network, IMPACT BBDO was established in 1971 and offers comprehensive and integrated marketing communication solutions, covering a wide and prestigious base of global, regional and local clients. Our mission is to create and deliver the world’s most compelling commercial content across all mediums and screens.
TECH PARTNERS: Adjust, Kochava, Google GCP, Funnel.io, Anthropic
AWARDS: 2024: Cannes Lions – MENA Network of the Year; Cannes Lions Creative Rankings – No.1 Agency in MEA; Loeries – MENA Agency of the Year; Campaign Global – Best Network Middle East and Africa; WARC Creativity 100 – No.1 Agency in MEA; Adfest – No.1 Agency in MEA; Mad Stars – No.1 Agency in MEA; Andy Awards – No.1 Agency in Middle East; Gerety – Middle East Agency of the Year; Communication Arts – No. 1 Agency in Middle East
Leadership Panel

Dani Richa
Chairman EMEA and Group CEO

Ghassan Kassabji
CEO, UAE and Chief Growth Officer MENA

Mamdouh Aldred
Chief Finance Officer

Jad El Rabahi
Managing Director

Ali Rez
Chief Creative Officer, MENAP

Chirine Kordahi
Group HR Director

Sebastian Roland
Group Head of Strategic Planning

Johannes De Beer
Executive Creative Director, UAE

Shadi El Mourad
VP Strategic Partnerships

Stacy Andersen
VP Innovation / General Manager Impact Proximity

Andrew Peacock
General Manager

Rana Sadek
Creative Director