AGENCY BIO

Offices: Bahrain, Egypt, Iraq, Jordan, Lebanon, Morocco, Qatar, Saudi Arabia, United Arab Emirates (HQ)

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the ‘next era’ of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence.

Through its global agencies Mindshare, Wavemaker, EssenceMediacom, Keyade and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Choreograph

Founded: 1995
Number of staff: 30+

Get in touch
+971 4 873 6700
[email protected]

Choreograph is a global data products and technology company, built for a new era that demands a more purposeful approach to data. Choreograph provides a future-proof data system, orchestrating an end-to-end data enablement system that brings our clients’ customer data to life, and empowers them to move with intention.

Lead
Alan Azar, Regional MD – CX, Data & Tech

GroupM Motion Entertainment

Founded: 2009
Number of staff: 20+ (MENA)

GroupM Motion Entertainment funds, develops, produces, and distributes premium television, digital content, and award-winning programming around the globe in partnership with the world’s leading producers, talent, networks, and platforms.

Get in touch
+971 4 873 6700
[email protected]

Lead
Patricia Abi Fadel, Head of Investment – GroupM MENA

The Goat Agency

Founded: 2012
Number of staff: 15+ (MENA)

The Goat Agency was one of the first agencies to harness the power of influencer marketing for brands and have delivered thousands of campaigns for brands across Instagram, TikTok, YouTube, Twitch and more. We see influencer as a full-funnel marketing channel, and we work with clients to devise strategies that will meet their objectives.

Get in touch
+971 4 873 6700
[email protected]

Lead
Vivian Subrata, Associate Director, The Goat Agency, MENA