Aegis Media is to roll-out iProspect, the network’s digital performance marketing shop, into the Middle East and North Africa region.
The new agency will be headquartered at Aegis Media’s Dubai Media City HQ and will introduce a complete suite of digital marketing services, including online customer conversion strategies, comparison shopping engines, conversion optimisation and search engine optimisation, among other offerings to clients in the region.
The local operation will be headed by Fredrik Schauman, who has been appointed managing director. Schauman joins iProspect from Bates PanGulf (BPG), where he was chief operations officer. It is not yet known how many staff will join the
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