Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars.
Pop-up stores offering officially licensed digital clothing have been set up in a number of Roblox areas including Theme Park HeideLand, Noob Train and Ultimate Ragdoll Playground.
Adidas has also teamed up with Roblox creator Rush Bogin (Rush X) to create a limited-edition collection called adidas x Rush X that includes items such as an oversized trefoil cross-body bag.
These limited-edition items are available at no cost (one item per user) for the first 10,000 units, then from 85 to 500 Robux (around £1 to £6).
Roblox claims to have around 65 million daily users with 55 percent being aged over 13.
This story first appeared in Campaign UK.
