Campaign’s Creative Faces to Watch 2025 – Sabine Saifi, Senior Digital Designer, Cheil MEA

Campaign’s Creative Faces to Watch 2025 – Sabine Saifi, Senior Digital Designer, Cheil MEA

Age: 29

Nominated by James Tan, Creative Director:

Sabine is a talented and experienced designer who constantly hones her design skills to craft impressionable work for a multitude of brands. Her passion for exploring new styles and blending them with the work she creates has led her to develop design solutions with a fresh perspective.

Career highlights

Ever since graduating from university, I was swept into the advertising world and was instantly mesmerized, where I’ve now spent a total of eight years in the industry. My creative curiosity has never held me back; on the contrary, it has led me down uncharted paths and unexplored roads, paving the way for more impactful results for clients and brands—whether in the Levant and GCC region or as far as my recent work on the trams in Hong Kong, China. I am a vibrant spirit who thrives on transforming the ordinary into compelling designs.

Guiding principles

Growing up in Greece, I learned a word that has accompanied me throughout my journey—a guiding principle that deeply resonates with me:

MERAKI [may-rah-kee] μεράκι • Greek (verb)

To do something with soul, creativity, or love; to put something of yourself into your work.

Meraki defines my approach—these three essential elements in both work and life that shape every detail. After all, without loving what you do, you can’t truly do what you love, and that is the foundation of success.

Side hustle

When I’m not immersed in the agency world, I love exploring new places, disconnecting from the digital noise, and embracing nature. Art is my other passion—I find inspiration in the abstract and fuel my creativity by visiting art museums and immersing myself in new artistic perspectives.

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