Campaign’s Creative Faces to Watch 2025 – Nada Bakkar, Art Director, Leo Burnett Riyadh
Campaign’s Creative Faces to Watch 2025 – Nada Bakkar, Art Director, Leo Burnett Riyadh
Age: 26
Nominated by Tonie Tannous, Creative Director:
Nada Bakkar is a brilliant creative talent to watch. Ambitious and driven, she continuously pushes boundaries in pursuit of success. Her passion and thirst for innovation set her apart, making her a force to be reckoned with in the industry. With a keen eye for fresh ideas and a relentless drive to evolve, she embodies the future of creativity. Nada’s work is not just inspiring—it’s a testament to the power of vision and determination. As she rises, she brings hope and excitement to the industry, proving that the next generation of creatives is ready to redefine the game.
Career highlights
Nada Bakkar is an art director at Leo Burnett by day and a creative experimenter by night. With an honours degree in advertising, she started her journey in illustration and branding before finding her true calling in advertising. Her talent was recognized early on when she won the Arab Star Pack award in 2019. Since then, she has worked on international brands, blending strategy, humour, and bold creativity to craft campaigns that resonate. From launching Nescafé RTD to driving Trendyol’s Ramadan campaign, Nada brings stories to life—turning ideas into campaigns that don’t just sell but connect.
Guiding principles
What truly defines Nada is her sharp eye for detail and relentless drive to experiment. She believes great work comes from pushing the limits, and she’s always searching for ways to make good ideas even better.
Side hustle
Outside the advertising world, Nada finds joy in nature She’s a colourful person who enjoys spending time outdoors and her favourite flowers are those which follow the sun When she’s not creating, you’ll find her baking, crafting desserts, or simply soaking in the outdoors, always seeking her next creative spark.
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