Campaign’s Creative Faces to Watch 2025 – Alfia Sabina, Senior Account Executive, Memac Ogilvy Dubai
Campaign’s Creative Faces to Watch 2025 – Alfia Sabina, Senior Account Executive, Memac Ogilvy Dubai
Age: 26
Nominated by Adil Zghaoui, Regional Director, Health – MENA:
Alfia is a quick learner who takes full ownership of her work. She brings a positive attitude to every project and builds strong relationships with both clients and colleagues. In a short time, she was entrusted with managing key clients. Her ability to understand client needs and consistently deliver results has made her a trusted partner. Alfia’s proactive approach and dedication to excellence make her a valuable asset to the team. She’s someone you can rely on to get the job done and always exceed expectations.
Career highlights
I began my advertising journey at Ogilvy and quickly took on key accounts like Danone, AbbVie, Haleon, AstraZeneca, Boehringer Ingelheim, GSK, Pfizer, and Viatris. Within a year, I was entrusted with leading end-to-end campaigns, driving a 30% growth in the accounts I managed. I dove into healthcare, a new field for me, and focused on delivering results that truly made a difference. Over the past two years, I’ve built strong, trusting relationships with clients, leading to more opportunities to contribute to their success and make a real impact on the work we do.
Guiding principles
Creativity is what keeps me going – I love understanding what makes a message resonate and finding ways to bring it to life. I don’t believe any problem is too big to solve; if there’s no obvious solution, we find a way to adapt and keep moving forward. For me, success is when our work truly makes a difference in the real world.
Side hustle
I love travelling, cooking, and hosting people. My dream is to travel the world, cook with locals, and host a supper club to share those experiences. When I’m not exploring new places, I’m diving into ad campaigns and brands, always seeking fresh inspiration.
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