Campaign’s Brand Faces to Watch 2025 – Ilya Myskin, Brand Manager for Heinz MEA, Kraft Heinz

Campaign’s Brand Faces to Watch 2025 – Ilya Myskin, Brand Manager for Heinz MEA, Kraft Heinz

Age: 27

Nominated by Passant El-Ghannam, Marketing Director:
Passant “Ilya is our rising star with unmatched passion, ownership, and curiosity. He led our biggest innovation this year and multiple Heinz Ketchup campaigns. Unapologetically bold, always asking, always growing. A creative force who’s just getting started.”

Jude Lahham, Account Director, Current Global “I’ve worked with Ilya for over a year and I’ve seen him evolve into a sharp, strategic, and solution-focused Regional Brand Manager. He brings a rare mix of creative thinking, calm problem-solving, and emotional intelligence to everything he does. A true face to watch.”

Career highlights

I’ve worked on turning big brand love into real business results. I helped Heinz Mayo become the GCC market leader with the launch of Heinz Flavored Mayo across the region, which was later named Product of the Year. On the ketchup side, I led award-winning campaigns like Post Post Credits, Heinz Ketchup Insurance, Heinz Hours, and Slowmaster 57. These campaigns earned over 14 major awards including Cannes Lions, Effies MEA, and Dubai Lynx. I am also a 2024 Dubai Lynx Academy alumni.

Guiding principles

I am most energized when I’m learning something new. I lead with curiosity and empathy, and I believe that creativity grounded in real insight and data creates lasting impact. I care deeply about building ideas that matter and doing it with people who love what they do.

Side hustle

Outside of Kraft Heinz, I serve as a marketing and strategy advisor to the board of directors at Neoron Inc. I play a key role in shaping the brand’s identity, strategic direction, and market approach as it grows in the liquid wellness space.

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