Campaign’s Brand Faces to Watch 2025 – Lucas Stamm, Marketing Manager, O Beach Dubai

Campaign’s Brand Faces to Watch 2025 – Lucas Stamm, Marketing Manager, O Beach Dubai

Age: 30

Nominated by Paloma Tur, Global Director of Brand and Marketing:
Lucas is a standout creative leader who merges brand purpose with commercial impact. He consistently challenges the status quo, drives innovation, and uplifts those around him. His ability to spot and nurture talents combined with sharp digital expertise and relentless curiosity makes him indispensable to any team. He also excels in cross-functional collaboration and brings a contagious energy that definitely adds to the secret sauce behind his team’s standout performance.

Career highlights

Lucas is a dynamic and data-driven Marketing Manager with 9+ years of global experience across Nike Brazil, Jumeirah Group, and Ennismore. He led the full launch of O Beach Dubai, generating standout growth in under 6 months through bold brand-building, performance-led strategies and digital innovation. Specializing in full-funnel campaigns, CRM, and digital innovation, Lucas combines creativity with commercial impact. A CIM graduate and member of The Marketing Society, he’s committed to continuous learning and pushing the industry forward with his growth mindset and future-facing approach.

Guiding principles

He’s guided by a belief that marketing is a force for both growth and good, Lucas blends strategic clarity, technological fluency, and philosophical depth to build brands with impact. He sees each campaign as an opportunity to influence culture, drive progress, and leave a socially responsible mark.

Side hustle

Lucas is developing a platform that leverages AI, business intel and automation to give SMEs a competitive edge. Built at the intersection of data, strategy, and innovation, it aims to empower brands to make smarter, faster decisions in fast-moving markets like Dubai.

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