Campaign’s Media Faces to Watch 2025 – Ashank Suresh, Integrated Media Planner, Initiative Media Middle East

Campaign’s Media Faces to Watch 2025 – Ashank Suresh, Integrated Media Planner, Initiative Media Middle East

Age: 30

Nominated by Bijal Pathak, Business Director:
Ashank Suresh, a diligent media planner, exemplifies sound work ethics, structure, and organization. His meticulous approach ensures seamless execution of projects, earning him recognition and a s face to watch amongst his contemporaries.

What sets him apart is his relentless curiosity to learn and improve. This drive fuels his continuous growth, allowing him to adapt to evolving trends and technologies. His dedication to deliver beyond not only enhances his skills but makes him a valuable asset to the team.

In our industry where everyone pretends to be “Know It All” the quality I like about Ashank is if he doesn’t know something, he admits it and then ensures he learns it.

Career highlights

My initial years were in agencies like Group M , OMD and Precise Communication wherein I learned the ropes of Media Planning. Now at initiative I take pride in handling multiple accounts across FMCG, HealthCare, Food Delivery and Retail. All these dynamic categories push me as a media planner to deliver best business outcomes based on precise data and tools. I love the fast pace of learning at the same time hone my soft skills in terms of relationship building with colleagues and clients and how to best work as a team.

Guiding principles

When desire to learn comes from within and oneself, you will find many teachers.

Side hustle

My main hustle is my side hustle

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