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Dubai Lynx 2016: ‘How we won is as important to us as winning’

With more work, more delegates and more people attending the Dubai Lynx gala dinner than ever before, was this a vintage year for the region’s adland?
And so for the first time since the Dubai Lynx was born Impact BBDO Dubai has been named agency of the year. The fact that the achievement comes in the same year it topped the United Arab Emirates rankings in The Gunn Report will only add to the agency’s sense of achievement.
For others, however, there is disappointment, especially at Leo Burnett. In the course of 12 months it has gone from being crowned both agency and network of the year to not even making the top three in either rankings, despite winning a clutch of golds and two grand


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