Campaign’s Digital Faces to Watch 2025 – Elissya Abboud, Social Media Executive, TBWA\RAAD Lebanon

Campaign’s Digital Faces to Watch 2025 – Elissya Abboud, Social Media Executive, TBWA\RAAD Lebanon

Age: 28

Nominated by Tony Kayouka, Head of Social & Content:
Elissya’s creativity isn’t just buzz; it’s results-driven, consistently pushing engagement boundaries. She possesses a rare blend of trend awareness and strategic depth, crafting campaigns that resonate. Her data-backed insights translate into impactful, innovative content. Driven and collaborative, she’s a force for brand growth. Elissya is a collaborative team player with exceptional strategic thinking, and undoubtedly a rising star in the social media landscape.

Career highlights

For Elissya “Social media is about building connections and communities, not just posting products. It’s where every interaction becomes an experience.”

With a diverse portfolio spanning automotive, beauty, fashion, and tech, she crafts digital journeys that go beyond content. From compelling storytelling to influencer collaborations and trend-driven strategies, every campaign is designed to engage and resonate. Always ahead of social trends, she ensures brands don’t just keep up but stand out. To her, social media isn’t just a platform; it’s a space where stories unfold, communities thrive, and brands create lasting impact.

Guiding principles

Authenticity Over Perfection.  Social media is about building genuine connections, not presenting a flawless image. Be real and relatable.

Side hustle

A fashion content creator, sharing styling tips, tricks, and inspiration focused on realistic outfit choices that people can relate to and try. Through videos, outfit ideas, and seasonal trends, I make fashion accessible and fun, empowering my audience to experiment and feel confident in their wardrobe choices.

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