Digital marketing agency Home of Performance has been appointed to manage Caparol Arabia’s social media initiatives, supporting the paint manufacturing brand’s digital engagement efforts across the Middle East and Africa. The partnership aligns with Caparol Arabia’s continued investment in strengthening its presence in the construction and decorative paints industry, leveraging digital platforms to enhance brand visibility and audience interaction.
Caparol Arabia, part of the DAW Group, offers a range of high-quality emulsions, enamels, decorative and structural coatings, as well as insulation technologies. As digital channels play an increasingly central role in consumer engagement
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