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RTA grants naming rights to Al Fardan Exchange of Al Khail metro station

Dubai’s RTA has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Metro Station. This partnership positions the station as a premier branding hub

Al Fardan Exchange

Dubai’s Roads and Transport Authority (RTA) has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Metro Station, which will now be known as Al Fardan Exchange Metro Station. This naming rights agreement presents a valuable branding opportunity for Al Fardan Exchange, leveraging Dubai Metro’s prime locations to enhance brand visibility and enable direct engagement with a diverse commuter base.

As part of this agreement, Al Fardan Exchange will receive exclusive brand representation, complemented by a suite of advanced technologies and smart solutions. This will enhance brand visibility and create a seamless, interactive experience, facilitating meaningful engagement


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.