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RTA grants naming rights to Al Fardan Exchange of Al Khail metro station

Dubai’s RTA has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Metro Station. This partnership positions the station as a premier branding hub

Al Fardan Exchange

Dubai’s Roads and Transport Authority (RTA) has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Metro Station, which will now be known as Al Fardan Exchange Metro Station. This naming rights agreement presents a valuable branding opportunity for Al Fardan Exchange, leveraging Dubai Metro’s prime locations to enhance brand visibility and enable direct engagement with a diverse commuter base.

As part of this agreement, Al Fardan Exchange will receive exclusive brand representation, complemented by a suite of advanced technologies and smart solutions. This will enhance brand visibility and create a seamless, interactive experience, facilitating meaningful engagement


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.