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Shantelle Nagarajan
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Unified-CXM platform Sprinklr appoints Group Vice President for MEA

Shantelle Nagarajan
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Sprinklr appoints Amjad Al Sabbah as Group Vice President for the Middle East and Africa, with aims for expansion to key MEA markets.

SprinklrAmjad Al Sabbah, Group Vice President – Middle East and Africa, Sprinklr.

Sprinklr, a unified customer experience management (unified-CXM) platform for modern enterprises, has appointed Amjad Al Sabbah as Group Vice President for Middle East and Africa, to drive strategic growth of Sprinklr’s platform across the regional markets.

Al Sabbah brings over 20 years of experience in customer experience, business development, and driving commercial growth.

He joined Sprinklr in 2018 and has since played an instrumental role in establishing the company’s regional footprint and driving digital transformation initiatives in the MEA market.

“I’m excited and honored to be a  part of this transformative journey and to expand my role within the company,” said Al


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Tags:Amjad Al SabbahAppointmentGroup Vice PresidentScott HarveySprinklr
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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