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Anup Oommen
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The Spin: the ‘Gouda news’, the ‘Bada news’ and the worse

Anup Oommen
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Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in February 2025.

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in February 2025.

The Super Bowl is a gift that keeps on giving. While The Spin looks forward to the blitz of advertisements and the annual ‘superb owl’ spike in Google Trends, a few of us keep an eye out for the inevitable gift of gaffes.
This year, The Spin spotted a Google Super Bowl commercial for its Gemini AI tool, which included an inaccurate statistic about Gouda cheese – that it accounts “for 50 to 60 per cent of the world’s cheese consumption”. While Google recreated the ad to fix the fact, and reposted the corrected ad, it wasn’t fast enough to stop the social media storm around it.
Many content creators called it out as a hallucination, but Google’s President of Cloud Applications Je


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Tags:The Spin
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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