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posted on Mar. 05, 2025 at 9:20 amMar 4, 2025

BPG Group appoints Norah Saud Alsaja as GM for BPG Arabia

posted on Mar. 05, 2025 at 9:20 amMar 4, 2025

Norah Alsaja, a Saudi National, will lead branding, strategic communication, CX, PR, social and creative campaigns tailored to the evolving Saudi market, helping government entities and private organisations achieve their goals.

Norah Saud AlSaja, General Manager, BPG Arabia

Norah Saud AlSaja, General Manager, BPG Arabia

BPG Bates PanGulf, part of WPP, has appointed Norah Saud Alsaja as General Manager for BPG Arabia, as it continues to strengthen its presence and capabilities in the Kingdom of Saudi Arabia.

Alsaja, a Saudi National, brings almost two decades of experience delivering innovative strategies for brands across the US, Middle East and Africa.

As the General Manager of BPG Arabia, she will lead branding, strategic communication, customer experience (CX), PR, social and creative campaigns tailored to the evolving Saudi market, helping government entities and private organisations achieve their goals.

Alsaja has vast experience launching successful campaigns for large-scale initiatives in

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Tags:appointments Avi Bhojani Avishesha Bhojani BPG Arabia BPG Group branding creative campaigns Customer Experience customer experience (CX)CX FIFA Club World Cup general manager General Mills Henkel Noor Riyadh Norah AlSaja Norah Saud AlSaja P&G PR Saudi national Saudisation Social strategic communication

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.