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Shantelle Nagarajan
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W Group Holding appoints Roy Matta as CRO and acting CEO of DXTA Technology

Shantelle Nagarajan
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With nearly three decades in the media industry, Roy Matta will ensure W Group Holding’s continued expansion and market leadership.

Roy Matta, Chief Revenue Officer and Acting CEO of DXTA TechnologyRoy Matta, Chief Revenue Officer and Acting CEO of DXTA Technology

W Group Holding has announced the appointment of Roy Matta as its new Chief Revenue Officer (CRO) and Acting CEO of its subsidiary DXTA Technology.

With nearly three decades in the media industry, Roy Matta brings extensive expertise in revenue growth, strategic partnerships, and market expansion across publishing, outdoor, and broadcast sectors.

“Roy Matta’s extensive industry expertise aligns seamlessly with our strategic ambitions,” said Habib Wehbi, Chairman and Group CEO of W Group Holding.

His leadership in media sales, agency relations, and market development has positioned him as a key industry figure in the Middle East.

In his dual role, Matta will spearhead revenue


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Tags:AppointmentDXTA TechnologyHabib WehbiRoy MattaW Holding Group
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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