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UAE-based Alternative Digital Agency expands to South Africa

Alternative Digital Agency aims to continue its mission to empower businesses with the tools needed for digital success with this expansion.

Alternative Digital AgencyYash Ganatra, Managing Director, Alternative Digital Agency

Building on two decades of growth and innovation, Alternative Digital Agency has announced its expansion into the African market with the opening of a new office in South Africa.

With this move, the digital marketing and branding agency aims to bring transformative digital solutions to a wider audience.

The South Africa office will be helmed by Nancy Moodley, an accomplished leader with a proven track record in customer experience, digital strategy, and CRM. With more than 14 years of experience leading digital transformation initiatives across the African continent, Moodley has developed and implemented global best practices, transforming creative business strategies into impactful marketing


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.