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ArabyAds appoints Ayman Haydar as Group CCO and the CEO of ThePubverse

In these capacities, Ayman will drive the commercial strategy for ArabyAds while spearheading the growth and innovation of ThePubverse, the company’s newly rebranded media business unit.

ArabyAds announces the appointment of Ayman Haydar to a dual leadership role as the CEO of ThePubverse and Group Chief Commercial Officer (CCO) of ArabyAds. In these capacities, Ayman will drive the commercial strategy for ArabyAds while spearheading the growth and innovation of ThePubverse, the company’s newly rebranded media business unit.

Mohamed Khartabil, Co-Founder and Chief Business Development Officer of ArabyAds, commented, “Ayman’s wealth of experience in AdTech, along with his expertise in programmatic advertising and digital strategies, will be invaluable as we continue to grow The Pubverse.”

Ayman Haydar role will be to support ArabyAds mission to expand its global fo


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.