In partnership with MCH Global and The Romans, Wynn Resorts hosted an activation like no other, inviting professional golfers to take on the ‘World’s Highest Hole-in-One’, 22 storeys above its live construction site.
With an AED 1m prize on the line for charity, the campaign marked Wynn’s first major brand moment in the region, blending high-stakes sports, entertainment and engineering ingenuity to set the stage for the 2027 launch of Wynn Al Marjan Island.
The challenge brought together pro golfers Padraig Harrington, Thorbjørn Olesen, and Ryan Fox, alongside golf experts and sports personalities to secure a donation to Heroes of Hope, a UAE-based non-profit that empowers peop
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