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Selecting the right partner: Key factors to strengthen your brand

Here are the essential steps for creating strategic partnerships that deliver brand and consumer value by Banafsheh Salmani, Head of Global Product and Managing Director at Bioniq Middle East

The Middle East is witnessing a surge in strategic partnerships across various sectors, underscoring its commitment to economic diversification, technological advancement, and sustainable development.

For instance, DHA and DET have signed a Memorandum of Understanding (MoU) aimed at enhancing Dubai’s position in the global medical tourism market, which saw significant growth in 2023, with 691,478 medical tourists generating AED 1.034 billion in direct healthcare spending. This partnership seeks to attract investments, international hospitals, and specialised medical centres to Dubai and host medical conferences, build global partnerships, and promote knowledge exchange in healthcare.


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