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Shantelle Nagarajan
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EternityX enters Middle East with ex-Dentsu China leadership hire

Shantelle Nagarajan
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Hong Kong-headquartered martech company EternityX aims to connect with global Chinese audiences with its new leadership and growth into various markets.

From left: Deric Wong, Chief Business Officer, Global, EternityX; Charlene Ree, CEO, EternityX.

EternityX, a Chinese AI-driven marketing technology firm, has announced its expansion into APAC, Europe and the Middle East with three senior hires, including ex-Dentsu CEO for China, Deric Wong.

Wong joins as Chief Business Officer, Global to oversee the firm’s business strategy. Along with him, Jean Kniss Loh joins as Chief Marketing Officer, Global and Max Lee joins as Global Partner, China Media Integration. According to the martech platform, the strengthened leadership bench positions EternityX to deliver ‘innovati


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Tags:agencyCharlene ReeChineseDeric WongDJM ConsultingEternityXHong Kongmarketingmartech
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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