The upheaval of last year is being replaced by new management, new creatives and a new commitment to the region by Y&R’s global leaders, writes Iain Akerman
“I don’t comment on history.
“We’re not building a new Y&R. We have brought in new, dynamic, out-of-the-box management that we’re very excited about and our focus locally and globally is still the same – we believe that we are a global boutique whose value to our clients is that we’re local first.”
David Sable, Y&R’s global chief executive officer, is sitting opposite me at a conference table deep within the Fairmont The Palm. To his right is Tony Granger, the agency’s global chief creative officer. To Granger’s righ
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