UM MENA’s first Media Trends report highlights six developments within the region’s media industry that will shape the year ahead. Here we dip our toes into the first of what UM says will become an annual report
Empowering brands with wearables
So far only 7 per cent of active internet users own a wearable device. A further 13 per cent will consider purchasing wearable technology this year. Even among early adopters, 25 per cent are using these wearable gadgets only for fitness tracking purposes. And at least half reported losing interest within six months. So are wearables doomed to be shelved as fails, along with the Segway and the Zune? Not quite.
Adoption of wearables will depend
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