The Mercedes-Benz G-Wagon Lego model is built using 445,971 pieces.
To celebrate the 53rd UAE National Day, Lego and Mercedes Benz Middle East collaborated to set up an activation that showcased an almost life-size Lego model of the car brand’s G-Wagon.
Visitors can jump on board the Lego G-Wagon, take photos, and interact with the model with buttons on a panel that “starts the engine,” turn on the “headlights,” “brake lights,” and even put the “blinkers” on.
The activation site also includes an end-to-end wall dedicated solely for visitors to build the UAE flag out of Lego bricks.
Campaign Middle East spo
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