Before I start making some wild claims about what the marketing landscape for 2016 is going to look like, I thought I’d do the sensible thing and take a long hard look at what those wannabe Nostradami were predicting for 2015 and see what flew and what flopped.
This time last year you couldn’t move for someone waxing lyrical about wearable tech. In 2015 we were all going to be wandering around smothered head to toe in smart-garms. From intelligent wigs, which changed colour according to our mood to smart watches, which would adorn every self-respecting wrist in the land. But take a long hard look at the person at the desk opposite you. Are they dripping with trend-setting rose-gold tech?
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
