CFI Financial Group, an online trading provider in the region, has announced the appointment of Ahmad Khatib as Chief Business Development Officer (CBDO) and Ziad Melhem as Chief Marketing Officer (CMO).
The two new C-level members of staff have already critically supported CFI’s growth as board advisors over the last two years. The group claims that through their contributions, CFI has made substantial advancements.
This includes surpassing $1 trillion in quarterly trading volume, significantly expanding its global client base, obtaining licenses in new jurisdictions, and establishing high-profile partnerships with figures such as seven-time Formula 1™ World Champion Lewis Hamilton as its global brand ambassador.
Hisham Mansour, Co-founder and Managing Director of CFI, remarked, “Welcoming Ahmad and Ziad as part of our executive team signals the continuation of a powerful chapter in the history of CFI.”
Khatib brings over 25 years of strategic leadership in the financial sector. Known for driving productivity, building high-performing teams, and implementing growth-focused strategies, Khatib will aim to continue advancing CFI’s objectives in his new role. He plans on driving cohesive strategies across markets to align with evolving client needs, ensuring CFI remains agile and responsive in a competitive landscape.
Joining him on CFI’s C-suite bench is Melhem, who has extensive expertise in financial markets. According to CFI, Melhem is the perfect fit to take up the role. He has successfully built brand identities that resonate with clients across diverse regions. As CMO, Melhem will lead CFI’s global marketing vision, amplifying the brand’s reach and further establishing CFI as a trusted leader in the MENA region and beyond.
“With their full dedication, they bring unique strengths that complement our senior management, positioning us to drive CFI toward even greater achievements, and reinforce our leadership and innovation in the trading industry,” said Mansour.
The financial group hopes the new additions to its leadership bench will promote its growth in key markets and support its upward momentum as it strives to set new standards in the trading industry.
