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Chris Hemsworth ‘Could Use a Vacation Right Now’ in Abu Dhabi

Chris Hemsworth and his wife Elsa Pataky feature in a new campaign film for Experience Abu Dhabi, in an effort to boost tourism to the city from global audiences.

A still from Experience Abu Dhabi’s ‘Could Use a Vacation Right Now’ with Chris Hemsworth and Elsa Pataky.

Hollywood couple Chris Hemsworth and Elsa Pataky have teamed up with Experience Abu Dhabi to showcase the city’s offerings.

Through a new campaign film titled ‘Could Use a Vacation Right Now,’ the couple are seen on set, dreaming of a much-needed holiday. Blending comedy and action, the film portrays the couple acknowledging that they could use a break while imagining the blissful moments they could experience in a destination that has it all: Abu Dhabi.

The campaign also announces a new agreement between


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.