Ahmed Abdullah Al-Hamadi, Director, Financial Sustainability and Investment Department, UAE Ministry of Energy and Infrastructure writes on the exceptional OOH advertising landscape in the UAE.
Without a doubt, 2024 was exceptional for those working in the outdoor advertising sector in the region. It witnessed record-breaking figures, an unprecedented number of new billboards, and a strong presence of digital advertising and digital screens.
Dubai also welcomed a comprehensive restructuring of its outdoor advertising systems alongside other Emirates across the UAE.
I won’t hide the fact that the stakeholders in the outdoor advertising industry are probab
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