A still from ‘Impatience is a Virtue’ by Ziina.
Ziina, a financial platform in the UAE that specialises in digital payments, has launched a campaign titled Impatience is a Virtue, in an effort to redefine entrepreneurs who are impatient.
The campaign aims to celebrate Middle Eastern entrepreneurs who don’t wait for change but create it—an ethos that Ziina claims is at the heart of modern Arab business culture.
The brand said the campaign is ‘both a tribute to these pioneers and a rallying cry for all who dream of shaping the future.’
Zad Al Momani, Brand and Marketing Manager at Ziina, said: “Our film is an ode t
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