Equation Media, a media agency under The Network Communication Group, has announced the appointment of Fadi Zeidan as regional managing director.
Equation Media claims this appointment reflects its commitment to delivering innovative media solutions that drive business results for its clients.
In this new role, Zeidan will aim to spearhead the agency’s strategic direction, overseeing operations and growth across the MENA region.
Roger Sahyoun, Chairman of The Network Communication Group said, “Fadi’s appointment underscores our commitment to growth and transformation.”
With over 20 years of experience in media and marketing communications, Zeidan brings a wealth of expertise to his new role at Equation Media. His industry knowledge spans multiple disciplines, from strategic planning to performance marketing, with a claim to driving success for both local and global brands.
“His leadership will be instrumental in advancing our strategic vision and ensuring that Equation Media continues to be a leader in the industry. His leadership will play a key role in driving the agency’s future success, and we are confident that he will lead Equation Media to new heights,” Sahyoun added.
Prior to joining Equation Media, Zeidan filled the role of regional business lead at Initiative MENA, where he led a team of 30 professionals. His leadership was instrumental in integrating media strategies that aligned with business objectives, ultimately contributing to significant business growth.
Over his career, Zeidan has worked with brands such as Amazon, Etisalat, Dubai Holding, MBC Group, OSN, Nakheel, Samsung, Emirates, among others, which he claims has equipped him with the skills and insights needed to navigate the evolving media landscape.
“I am honored to join Equation Media at such an exciting time. The agency’s commitment to innovation and excellence aligns perfectly with my own values, and I look forward to leading our talented team in delivering impactful media solutions that drive success for our clients,” Zeidan said.
As regional managing director, Zeidan explained he will focus on leveraging data-driven insights, fostering creativity, and ensuring precision in audience targeting to deliver measurable results for clients.
